Got the technology.
Need the right commercial strategy?
I help technology businesses find the right opportunities, sharpen how they sell, improve their commercial processes, automate where it makes sense, and make things work better to win more business.
25+ years across technology, software, product, sales, consulting, AI automation and delivery.
Do you want to grow your technology company?
I work with technology founders, CEOs, leadership teams and investors to turn technology, opportunity and ambition into commercial growth.
I specialise in helping technology companies work better, find the right opportunities and win more business, while building and leading the teams and processes needed to grow.
I’ve also been accountable for the outcome: deciding where to focus, what to sell, who to sell it to, how to win customers and what needs to change as the business grows.
I can work with you on a fractional, interim or part-time basis, depending on what you need.
Discovery Call →You have a good technology business. I help you work out where to focus, sharpen the proposition and turn opportunity into growth.
The business has grown. I help you fix the gaps in the commercial model, strengthen the team and improve how you win business.
A portfolio company has potential but needs commercial direction. I help identify what is holding growth back and what needs to change.
How I can help
I can get involved wherever the commercial challenge sits.
Your Commercial Diagnosis
Not sure what's holding back growth?
Answer a few questions and get an initial view of where the commercial problem may sit and what to focus on next.
I've worked across the entire technology-to-customer journey.
Not one discipline looking at the rest from the outside. That breadth is why the conversation works at leadership level.
- Market
- Customer
- Product
- Technology
- Sales
- Delivery
- Scale
Market → Software → Enterprise Technology → Commercial Growth
Saatchi & Saatchi
Market · Customer · PropositionRan their digital division during the dot-com boom, helping businesses understand customers, markets and digital opportunities, and turn ideas into propositions that mattered. Customers included Sony, KLM, Virgin and Bush. How do you make an idea matter?
Sage Timesheet
Software · Sales · Consulting · Delivery17 years across enterprise software, leading sales across Europe and working across consulting and implementation with more than 1,000 organisations. Shaped marketing campaigns, propositions and solutions, from winning new business through to delivering and growing customer relationships.
Capita / AdvT
Technology · Enterprise · Commercial GrowthKey member of the leadership team that grew and sold a FTSE 100 technology business division to a VC. My role was to improve the commercial approach, proposition and go-to-market. Worked across complex enterprise technology, ERP, cloud, data, AI, digital transformation and managed services, shaping and selling solutions where technology and commercial value had to work together.
Rise Strategy
Commercial Strategy · Growth · AIMy current consulting business, working with technology companies to sharpen propositions, improve sales processes, develop go-to-market strategies and identify practical AI opportunities. Helping leadership teams find opportunities, improve how they sell and build the commercial processes needed to turn opportunity into growth.
Transport for London · NHS Business Services Authority · Manchester University NHS Foundation Trust · ITN · Honda · Standard Life · BP · Sony · Staples · National Lottery · KLM
Commercial leadership when you need it.
The value of that breadth isn't simply experience. It is the commercial wisdom that comes from having seen what works, what doesn't, and how the different parts of a technology business connect.
I can work across the commercial questions that sit between technology, customers and growth - where to focus, how to position the proposition, how to go to market and how to build the sales and commercial capability to win.
My work spans proposition and positioning, business development, technology sales, commercial transformation and AI commercialisation. I can get involved as a fractional or interim commercial leader, including at CRO or Commercial Director level, when a business needs senior commercial experience without making a permanent appointment.
Book a Discovery Call
Tell me a little about your business and what you'd like to discuss. It will help me make the most of our conversation.